Press Room

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CRG to Change Strategy in North America with K1 Speed

Published: Monday, December 29th, 2014

Giancarlo Tinini

“I am pleased to announce that CRG will be adopting a new distribution and race development program for the entire North American continent with the K1 Speed organization. The choice to partner with K1 is based on the fact that they have demonstrated an exemplary and unique format on a national level like only few entities have done before them. Their system places brand awareness and service as a top priority accompanied by a well-structured program at all their locations. This is exactly what the racing segment of our business requires if we want to offer the same level of service, brand awareness and race support to all our CRG devoted clients. We will be working hard to achieve this goal through a well-structured and capillary distribution network as one of our short term objectives.”