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Sofina Foods Announced as Title Sponsor for 2016 MAXSpeed Entertainment Promoted Events

Published: Wednesday, December 2nd, 2015

MAXSpeed Entertainment, the largest karting race promotion company in the world, announces today Sofina Foods Inc. as title sponsor for all 2016 MAXSpeed promoted events. The privately owned Canadian company, headquartered in Markham, Ontario, will put their name to the 2016 Florida Winter Tour, US Open series and the United States Rotax MAX Challenge Grand Nationals.

“I am pleased to welcome Sofina Foods Inc. as title sponsor for MAXSpeed’s promoted events in 2016,” expressed Richard Boisclair, MAXSpeed Group President. “We are so thankful to Sofina Foods for their support of our operation, which will allow MAXSpeed to continue to promote well-organized, professional and successful events.”

“My passion is racing, and I enjoy giving back to the young racers,” explains Michael Latifi, Chairman & CEO of Sofina Foods Inc. “Sofina has been a large supporter in the development of young racers in motorsports. MAXSpeed offers an exceptional platform for development, and we are proud to put our name to their events during the 2016 racing season.”

Sofina Foods Inc. is dedicated to providing great tasting, high quality food products for retail and foodservice, and strongly supports philanthropic endeavors through The Sofina Foundation.

About Sofina Foods Inc.:
Headquartered in Markham, ON, Sofina Foods Inc. is one of Canada’s leading manufacturers of further processed pork, beef, turkey and chicken products.  Sofina operates eighteen HACCP approved manufacturing facilities and three hatcheries (20 in Canada and one in the northwestern United States) with approximately 5,000 employees.  Sofina Foods Inc. has a diverse portfolio of both branded and private label products, and supplies major retail and food service customers in Canada, the United States and Japan. For more information visit www.sofinafoods.com.